Richard Greentree

Executive Coach

A board certified executive coach with extensive management, consulting, and teaching experience, Rick blends an in-depth understanding of group and organizational dynamics with a first-hand appreciation of the importance of productivity and financial performance. Focusing on the development of personnel, work teams and organizations, Rick’s professional focus includes executive coaching, leadership assessment, team development, strategic planning, and organizational change management. He has also served as an internal consultant in previous positions as Administrator of Executive Development for Philip Morris USA, Director of Management Development for Circuit City Stores, Inc., and Director of Strategic Management Services for Cherry Bekaert LLP, a regional accounting and consulting firm with offices throughout the southeastern United States.

A past president of the Richmond, Virginia chapter of the American Society for Training & Development, Rick has served on several national ASTD committees and co-chaired an international conference of the Society of Consulting Psychology of the American Psychological Association. He has served on several community boards, instructed in the MBA program of the University of Richmond, and been adjunct faculty for American University. He currently serves as an adjunct executive coach for the London Business School and for the Center for Creative Leadership.

Professional Certifications/Education/Accreditations

Rick received his Ph.D. from George Peabody College (now Peabody College of Vanderbilt University). As a licensed psychologist, Rick has used a wide variety of assessment tools and leadership-oriented 360s including Profiler, Voices, Edge, and the Leadership Practices Inventory. He is certified in the Center for Creative leadership’s entire assessment suite as well as in the MBTI, Influence Style Indicator, Conflict Dynamics Profile, and Assess System’s ASSESS battery. Rick attained his Board Certified Coach designation through the Center for Credentialing & Education.

Coaching Client Base

Rick has coached within organizations ranging from mid-sized privately-held businesses to global financial and manufacturing firms; from universities and government agencies to nonprofit community organizations.